Lonely Inside

Being human we are social creatures by nature. Since ages we learnt to live in groups making collective efforts to survive. During the course of survival we developed the need of society. We love to be surrounded by our near and dear ones. Sharing our achievements, failures, joy, sorrow, love, affection, and feelings & views about others we feel tremendous. We make new friends as we grow in our neighbourhood, schools, colleges and at work places. We share our lunch boxes, we share rides, we play together, and we go to movies. We even fight on petty issues. Break-ups and patch-ups are inevitable in our lives. 

21^st century has given us the opportunity to multi-fold our economic growth and we all are grabbing it with both hands. We all are trying hard to lift up our living standards; we work in shifts, we do overtime to ensure financial stability and this rat-race eventually leaving virtually no time for ourselves.  

This situation is an ideal launch pad for social networking sites like Facebook, Twitter, and My Space etc. providing a virtual space to mingle and stay connected with friends and family on the go. These social networking sites have nailed requirements of the current generation understanding that they have literally no time to socialise personally. Wherein the USP (Unique Selling Proposition) of such sites lies in their uncomplicatedness i.e. signup once and get updates about your connections automatically every single time.

Success rate of such sites is undoubtedly stupendous but isn’t it the case of being at right time? As being human most of us like to stay connected with our loved ones but time did not allow us to do so and this leads to an increasing loneliness inside. And to minute this dismay we always looked for alternatives but most of them demanded a fare bit of time and that is where we are all occupied. In given conditions these Social Networking Websites came up with most optimum solution as they did not require special attention, cost and time yet allows us to know what is going on with our friends and family. A best example of cashing in on the ‘lonely inside’ of ours literally costs us nothing, a perfect win-win situation.