Marketing Blog

Marketing Blog - A Passion; A Profession

Learn to Enhance Customer Engagement by Marketing Blog

MARKETING BLOG is an effective way to convey your thoughts about a brand, a company, a product, a service, an event, or an experience.  

While MARKETING BLOG can be a real challenge for internet marketers and online businesses, it is by far the most effective marketing strategy for engaging prospects, improving search engine rankings, and generating website traffic. However, in order for it to be effective, it needs to be done properly.

At Gutsgo we help marketers to understand the technicalities that are necessary to make a blog worthy of being uploaded. Our courses help you work on your content writing skills, and enable you to make your blogs engaging. We believe in advance learning by providing live projects, assignments, and workshops wherein you will be preparing blogs for some companies, their products and services.  You will also learn how to improve your search engine rankings with the help of Marketing Blogs. Seasoned faculties will make you understand how you can generate website traffic by writing good blogs.

Engagements through a MARKETING BLOG helps you understand the gap between promises and deliveries, you start knowing what other people thinks about your offerings and even provides a chance to convert –ve feedbacks into +ves.

This course will also allow you to judge various Marketing Blogs and predefine their success or failure, very much like a blog analyser.

You will also be certified by IAMAI and NIIT imperia as a "Marketing Blog Professional", after completion of the course. A certification that would help open up new opportunities. Just not in India, but across the world.

It is an initiative from Ratan KK - Visiting Faculty at IIM Ahmadabad.

Subscribe to GutsGo's eMarketing iDigest! and get access to many blogs and indulge yourself sharing your views and comments on various subjects.

Click here for Course Fee details and course related details. Click here for online ENROLLMENT FORM

Contact Us, if you want to know more about GutsGo and our other eMarketing Courses.

Lonely Inside

Being human we are social creatures by nature. Since ages we learnt to live in groups making collective efforts to survive. During the course of survival we developed the need of society. We love to be surrounded by our near and dear ones. Sharing our achievements, failures, joy, sorrow, love, affection, and feelings & views about others we feel tremendous. We make new friends as we grow in our neighbourhood, schools, colleges and at work places. We share our lunch boxes, we share rides, we play together, and we go to movies. We even fight on petty issues. Break-ups and patch-ups are inevitable in our lives. 

21^st century has given us the opportunity to multi-fold our economic growth and we all are grabbing it with both hands. We all are trying hard to lift up our living standards; we work in shifts, we do overtime to ensure financial stability and this rat-race eventually leaving virtually no time for ourselves.  

This situation is an ideal launch pad for social networking sites like Facebook, Twitter, and My Space etc. providing a virtual space to mingle and stay connected with friends and family on the go. These social networking sites have nailed requirements of the current generation understanding that they have literally no time to socialise personally. Wherein the USP (Unique Selling Proposition) of such sites lies in their uncomplicatedness i.e. signup once and get updates about your connections automatically every single time.

Success rate of such sites is undoubtedly stupendous but isn’t it the case of being at right time? As being human most of us like to stay connected with our loved ones but time did not allow us to do so and this leads to an increasing loneliness inside. And to minute this dismay we always looked for alternatives but most of them demanded a fare bit of time and that is where we are all occupied. In given conditions these Social Networking Websites came up with most optimum solution as they did not require special attention, cost and time yet allows us to know what is going on with our friends and family. A best example of cashing in on the ‘lonely inside’ of ours literally costs us nothing, a perfect win-win situation.

Smile & Pray...

Smile... Your smile... The first thing that comes to my mind whenever I see someone smiling, I never forget to close my eyes to make each such moment a purely private one. Your thoughts always leave me smiling, and I am equally clueless to understand the connection. I never think often about you... about us... about past... about our past. Now I don’t even remember the pain I had gone through while parting our ways. You moved on and so do I. One thing I always knew that you will always pray for me as you always did in the past.

Even without you I was filled with joy up till now, apart from few initial days. I never felt heartbroken, alone and devastated at that time. I knew it will be a bitter pill to swallow but I handled myself quite well. Where that strength was came from? I felt no major setback on emotional front, no tears under shower, no friendship with alcohol, no cut-off from friends either, apart from some sad tracks. Does that mean we were not sharing a great bond? To be honest, the same question crossed through my head several times. I never forced myself to answer it though.

Things were going good at my side till very recent; I was surrounded by joy and happiness. The only thing that I missed sometimes was your smile, that was too when I saw someone smiling like you do. And I must admit I cherished it every single time.

Since last few days I have seen some drastic changes in my life, all the joy seems to have faded away suddenly.  There is no particular reason behind such a drought. Everything around me is as same as it earlier was. But something is missing. Last evening when I was sipping tea in my balcony thinking on the same issue I saw a kid smiling so innocently just like you. I closed my eyes without wasting a moment but...You were not there. I tried again closing my eyes but did not even have a glimpse of you.

Now I knew you stopped smiling for me...

Now I knew you stopped praying for me...

Many questions started hammering down my head...  

Corrupt System: Who are the real culprits!

Dr. Joseph Juran (U.S.) ’s observation of the "vital few and trivial many", the principle that 20 percent of something always are responsible for 80 percent of the results is an absolute fit for Indian society specially when it comes to running the system and that is where the real worry lies.

India has seen an uprising against corruption in last 10 months like never before, Indian economy is severely dented by high volume high profile scams wherein common men suffers from corruption at lower level. You ask anyone and s/he will be able to recall many such recent incidents happened in society, to their dear one’s and even to themselves too. 8 out of 10 govt. servants are dishonest and corrupt, clearly not able to maintain the whole system up and running if not denting it further.

Fault lies somewhere in the system, a system which allows most to play part in scams and forgery with minimum of fuss. Hence majority (80%) is involved in corruption. No significant change to the current system is made apart from some pseudo amendments/alterations. 

I salute these 20 percent who are assuring us an up and running system but aren’t these guys the real culprits! These are the people who are not letting this outdated and ill system fully collapse. A dead system will lead to a new system, a strong and corruption immune system.

But we Indians are brought up learning lessons to adjust, whatever the case may be we taught not to raise voice and before thinking of replacing something we must try to repair the existing again and again, whether it is a TV, a Scooter or a System country runs on.

It is eminent that we normally don’t replace most of the things till complete breakdown and in this case our 20% loyal and honest people are not letting our current system to attain a complete breakdown. But a country running on a system which encourages corrupts to loot with both hands is only hurting the entire country. Prevention of such an ill system is not in country’s benefit because it is hard to change the mind set than to follow a new system.